On Being A Factory Worker, 2019
Exhibition, Art Direction, Print, Animation
Venue: Anderson Gallery
Technique: Digital print | Animation | Installation |
Wheat-pasting | Resin Casting
Material: Assorted Paper | Foam | Resin | Two-way Mirror
Software: InDesign | Photoshop | After Effects
Dimension: 240 x 168 in.
Client: Self-initiated
Design and Art Direction: Yixue Li
Craftsmanship: Jason Pascoe
Photography: Terry Brown Studio
Technique: Digital print | Animation | Installation |
Wheat-pasting | Resin Casting
Material: Assorted Paper | Foam | Resin | Two-way Mirror
Software: InDesign | Photoshop | After Effects
Dimension: 240 x 168 in.
Client: Self-initiated
Design and Art Direction: Yixue Li
Craftsmanship: Jason Pascoe
Photography: Terry Brown Studio
How does the vernacular visual language speak about disparities in China and across the globe? How does the typographic landscape around factories bring awareness to the cultural and socioeconomic gap between production and consumption?
On Being A Factory Worker is my MFA thesis exhibition that hopes to bring forward the disordered but lively visual landscape surrounding Chinese factory workers. It is designed to be "anti-designed" through a vibrant clashing color palette, and a joyful, messy, overloaded usage of typography. It also hopes to touch upon difficult questions about labor wages, rights of female workers, as well as identity transference.
2020, TDC 66 Communication Design Winner
2020, Communication Arts Design Annual 61
On Being A Factory Worker is my MFA thesis exhibition that hopes to bring forward the disordered but lively visual landscape surrounding Chinese factory workers. It is designed to be "anti-designed" through a vibrant clashing color palette, and a joyful, messy, overloaded usage of typography. It also hopes to touch upon difficult questions about labor wages, rights of female workers, as well as identity transference.
2020, TDC 66 Communication Design Winner
2020, Communication Arts Design Annual 61
ICI’s Benefit in a Box, 2021
Print, Identity, Typography
Technique: Offset print | Digital
Software: InDesign | Illustrator
Client: Independent Curators International
Art Direction: Wkshps
Design, Animation: Yixue Li
Print Production: GHP Media
Software: InDesign | Illustrator
Client: Independent Curators International
Art Direction: Wkshps
Design, Animation: Yixue Li
Print Production: GHP Media
I freelanced with Wkshps to create an invitation card and design system for the 2021 Benefit in a Box fundraising event, hosted by Independent Curators International.
Independent Curators International (ICI) is a unique arts organization that focuses on the role of the curator in contemporary art. In order to visualize the nonprofit client’s goal of "building stronger art communities, one box at a time," I designed a sophisticated yet simple card structure that resembles box stacks. These cards were printed with carefully selected Pantone colors, and were full of architectural playfulness at all angles. The invitation successfully served to promote the event that brings together the art communities.
Independent Curators International (ICI) is a unique arts organization that focuses on the role of the curator in contemporary art. In order to visualize the nonprofit client’s goal of "building stronger art communities, one box at a time," I designed a sophisticated yet simple card structure that resembles box stacks. These cards were printed with carefully selected Pantone colors, and were full of architectural playfulness at all angles. The invitation successfully served to promote the event that brings together the art communities.
John Michael Kohler Arts Center, 2019
Identity, Animation
Technique: Animation | Digital
Software: Illustrator | After Effects
Client: John Michael Kohler Arts Center (JMKAC)
Studio: Wkshps
Art Direction: Chris Wu
Animation: Yixue Li
Collabrator: Ziqiao Tang
Software: Illustrator | After Effects
Client: John Michael Kohler Arts Center (JMKAC)
Studio: Wkshps
Art Direction: Chris Wu
Animation: Yixue Li
Collabrator: Ziqiao Tang
Logo animation for the John Michael Kohler Arts Center’s new visual identity system.
The John Michael Kohler Arts Center is a not-for-profit art museum operated by the Sheboygan Arts Foundation, Inc., located in downtown Sheboygan, Wisconsin, United States.
The John Michael Kohler Arts Center is a not-for-profit art museum operated by the Sheboygan Arts Foundation, Inc., located in downtown Sheboygan, Wisconsin, United States.
The Webby Awards, 2021
Print, Identity
Technique: Digital print | Digital | AI Image Generation
Software: InDesign | Photoshop
Client: The Webby Awards
Design and Art Direction: Yixue Li
Software: InDesign | Photoshop
Client: The Webby Awards
Design and Art Direction: Yixue Li
The Webby Awards is the leading international award honoring excellence on the Internet, and I was tasked to design the 26th Call for Entries Mailer for the award. In response to the post-COVID world, I wanted to design a warm invitation that was bold, positive, and new while honoring Webby's leading role in advancing digital innovation.
How does a mailer speak about the digital while standing out as a print piece? Besides a layout design that symbolizes our digital windows, tabs, and folders, I generated graphics with a text-to-image Artificial Intelligence network, using keywords such as “a bright new future.” The mailer was printed with elegant matte finish paper while maintaining vibrant colors.
How does a mailer speak about the digital while standing out as a print piece? Besides a layout design that symbolizes our digital windows, tabs, and folders, I generated graphics with a text-to-image Artificial Intelligence network, using keywords such as “a bright new future.” The mailer was printed with elegant matte finish paper while maintaining vibrant colors.
New York Comedy Festival, 2019
Identity, Social, Campaign, Animation
Technique: Digital | Offset Print | Animation
Software: InDesign | Photoshop | After Effects
Client: New York Comedy Festival (NYCF)
Studio: Wkshps
Art Direction: Chris Wu, Eric Price
Design: Yixue Li
Animation: Eric Price, Yixue Li
Software: InDesign | Photoshop | After Effects
Client: New York Comedy Festival (NYCF)
Studio: Wkshps
Art Direction: Chris Wu, Eric Price
Design: Yixue Li
Animation: Eric Price, Yixue Li
Following the visual identity developed by the project team at Wkshps, I designed the digital campaign, social media assets, venue posters, and other promotional materials for the New York Comedy Festival 2019.
The New York Comedy Festival is an annual comedy festival co-founded by Jarrod Moses and Caroline Hirsch in 2004. It brings more than 200 internationally acclaimed stand-up and sketch comedians to venues across the City.
The New York Comedy Festival is an annual comedy festival co-founded by Jarrod Moses and Caroline Hirsch in 2004. It brings more than 200 internationally acclaimed stand-up and sketch comedians to venues across the City.